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The Borough of Limavady has a population of over 32,000, 55% of the population are under 35. The population density is 55 persons per sq. km as opposed to a Northern Ireland average of 125. This reflects the overall rural nature of the Borough with 63% of the population living in a rural setting.

The Borough encompasses an area of 586sq. Kilometres. The physical features of the Borough include the fertile valley of the River Roe which is renowned throughout Ireland for salmon and trout fishing. The Borough stretches from the Sperrin Mountains in the south to Benone beach, a seven mile strand of golden sand on the Atlantic coast which was the first beach in Northern Ireland to be awarded a Blue Flag.

The Borough has a rich cultural and environmental heritage. The ancient Ulster clan, the Ó Cahan, are closely associated with the history of the area and it was in Limavady town that Jane Ross first heard the world famous Londonderry Air, better known as the song "Danny Boy". The rich diverse nature of the local landscape is reflected in the number of protective designations that exist throughout the Borough. These designations include five National Nature Reserves, seven Areas of Special Scientific Interest and two Areas of Outstanding Natural Beauty. Additionally there are a number of sites of European significance, each known as a Special Area of Conservation, at Banagher, Binevenagh, Carn/Glenshane Pass and Magilligan.

Lough Foyle is an internationally important site for wildlife. It is a designated Ramsar site and Special Protected Area because of its importance as a wetland for migrating geese and variety of wading birds.

The Borough has three main towns, Ballykelly, Dungiven and Limavady town. It is well served by an extensive road network and is easily accessible from City of Derry Airport and Lisahally Deep Water port which are within ten miles of Limavady town. The main Belfast to Derry road runs through the Borough. A recent addition to the Borough's infrastructure has been the introduction of a car ferry service between Magilligan point and Greencastle in Co. Donegal.